It's Time To Face The Reality
The Elder Abuse Awareness campaign is on air. Learn more at Seniors Canada.
Transcript
Video: Open to a dark screen. A hand is seen prying open horizontal blinds from within a house to peer at a street scene outside: a woman in her 50s is making frustrated gestures towards an elderly man walking behind her. She turns away from him and marches off.
Voiceover: "Many Canadians are in the dark about elder abuse."
Video: The blinds are let go and close again. As the blinds are pried open again, they reveal a street scene where a man in his early 20s is holding his elderly grandmother's purse and taking money out, all while comforting her in a patronizing way.
Voiceover: "But turning a blind eye will only make the problem worse."
Video: The blinds are let go and close again. The blinds are pried open one more time to reveal a street scene in which a man in his 40s is shouting abusively at his elderly mother, and grabbing her by the arm.
Voiceover: "Financial, physical, emotional, neglect?"
Video: The blinds are let go and close again. Suddenly, the blinds are pulled open to reveal a white background with the contact information:
Voiceover: "It's time to face the reality of elder abuse. Learn more at seniors.gc.ca or call for a brochure."
Video: seniors.gc.ca
1 800 O-Canada
(1-800-622-6232)
Voiceover: "A message from the Government of Canada"
Video: Canada Wordmark